Narendra Modi’s makeover and the politics of symbolism

Sen, Ronojoy

doi:10.1080/17516234.2016.1165248

Cited by 16 publications

(5 citation statements)

References 4 publications

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“…Multiple studies (Kapoor and Dwivedi, 2015;Jain et al, 2017;Hall, 2019) pointed out that political parties used social media to influence a voter's decision regarding their preferred political brand. However, according to Sen (2016), the tremendous rise of BJP as the preferred national party after 2014 can be attributed to either Narendra Modi's own social media campaign or BJP party's social media campaign around Narendra Modi with slogan like "Ab ki bar Modi Sarkar." Social media-based approach helped Narendra Modi to escalate from a regional branding (Gujarat Chief Minister) to a nationallevel branding as Prime Minister (Jungherr, 2016).…”

Section: E Ect Of Social Mediamentioning

confidence: 99%

A systematic literature review to understand the difference between critical factors affecting the national election and state elections in India

Chatterjee,

Dutta

2024

Front. Polit. Sci.

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IntroductionThis study aims to understand the dominant factors of political marketing strategies to influence voters in the national and state elections in India. To identify them, we have reviewed literature of different nations (both developed and developing) across the world and India.MethodsWe have defined specific criteria and search terms to first identify the relevant studies that have focused on the influencing factors in the global and Indian political marketing landscape. After identifying these factors, we gleaned the key takeaways in terms of the influencing factors from all those studies and discussed the different emerging trends of shifting power from party brand to leadership brand in the national elections. We have also analyzed the impact of different factors such as party leader or candidate's personality, party policy and ideology, use of social media as a campaigning tool, and campaign messaging and platform on the national and state elections over the yearsResults and discussionsWe found that for the national elections, partly leadership and use of social media are critical factors, while for the state elections, party policy and ideology with on-ground campaigns have a significant influence on voters.

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Section: E Ect Of Social Mediamentioning

confidence: 99%

A systematic literature review to understand the difference between critical factors affecting the national election and state elections in India

Chatterjee,

Dutta

2024

Front. Polit. Sci.

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“…Despite this, Prime Minister (2014–) Narendra Modi has relied abundantly on Twitter to build a powerful brand online. Using Twitter as brand signalling, he crafted a tech‐savvy, ‘high tech’, and pro‐globalisation image of himself (Jaffrelot, 2013; Kaur, 2015; Pal et al, 2016; Ruparelia, 2015; Sen, 2016). In addition, Twitter has been employed by Modi to build political loyalty through following selective right‐wing influencers (Manu, 2020).…”

Section: Modi Populism and Twitter Usage In Indiamentioning

confidence: 99%

Populism à la Carte: The paradoxical political communication of Narendra Modi on Twitter

Martelli

Jumle

2023

Global Policy

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How and where is democracy ‘hacked’? Studies examining the variability of the populist discourse rely on the—often tacit—assumption that global digital platforms are used similarly from one country to the other. By examining political rhetoric on Twitter, we show that populist communication is tailored to a particular audience profile rather than a particular social media (SM). More specifically, we compare Indian Prime Minister Narendra Modi's tweets with his addresses on multiple mediums. We describe how Modi uses wide‐reaching media such as radio to unfold a populist narrative based on institutional disintermediation, layman's language, counselling and the staging of an intimate conversation with the masses. Modi uses more elitist and cosmopolitan SM sites in India, such as Twitter, to mitigate his populist credentials, and introduce himself as a respectable democratic leader favouring multilateral collaborations, banal nationalism and Gandhian peace‐building. The variability of his political rhetoric across seven address formats indicates that Modi is populist tactically rather than ideologically, which complicates the tenets of the dominant ‘ideational’ populist paradigm. To further ground our argument empirically, we venture into comparing Modi's and Trump's tweets. We suggest that due to the popularity of Twitter in the United States, it was strategically useful for the former President of the United States to act populist on the platform, while that is not the case for Modi. This tends to indicate that not enough attention is given to intermedium studies that complement comparisons between states/regions with comparisons nested within a coherent political space.

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“…The US has experienced populism reflecting a variety of economic ideologies and political agendas from the late 19th century to present day Republican orthodoxy of free market economics [22,23]. In South Asia populism has been marked by the Hindu nationalist project in India, the Islamist popular movements in Bangladesh and Pakistan, and the Sinhala Buddhist nationalism in Sri Lanka [24][25][26]. Latin America has had a long history of left-wing populisms too (Venezuela, Ecuador, Argentina) while several post conflict countries in Africa, such as Rwanda and Uganda have also witnessed developmental populist regimes.…”

Section: Gender In Populism and Populist Movementsmentioning

confidence: 99%

Re-thinking Violence, Everyday and (In)Security: Feminist/Intersectional Interventions

Nyborg

Singh

Gjørv

2022

Journal of Human Security

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This special gender issue brings to the fore a renewed focus on the importance of feminist intersectional analyses in understanding violence and (in)security in the everyday. It does so through the examination of several cases across the globe. The first set of articles examines how gender is understood in the context of police reform initiatives in post-conflict contexts, where despite political peace agreements, many forms of violence and insecurity continue in the everyday. The second set of articles focuses on gender in populist movement, and particularly foregrounds an intersectional lens. The intersections of race, religion, class, caste, geographies and gender raise important questions when analyzing populist projects, including how the rise of populism may indicate a growing dissonance between the domestic and international, and how this is relevant to understanding the changing nature of violence and (in)security in this changing global era. Taken together, the two sets of articles give a rich account of the significance of incorporating a more complex understanding of gender in gaining better insight into contemporary societal processes.

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Narendra Modi’s makeover and the politics of symbolism

Cited by 16 publications

References 4 publications

A systematic literature review to understand the difference between critical factors affecting the national election and state elections in India

A systematic literature review to understand the difference between critical factors affecting the national election and state elections in India

Populism à la Carte: The paradoxical political communication of Narendra Modi on Twitter

Re-thinking Violence, Everyday and (In)Security: Feminist/Intersectional Interventions

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