Randy Olson’s book, Don’t Be Such a Scientist: Talking Substance
in an Age of Style, was
used to supplement a senior seminar in nanomaterials. While students
learned about the chemistry behind useful properties of nanomaterials,
they also analyzed how nanomaterials applications are presented to
the public through advertising, science news, and popular culture
artifacts. By using Don’t Be Such a Scientist, students learned how scientists can fail at communicating with
the public and how they can become more effective communicators. To
experience communicating to nonexperts, they presented outreach projects
such as a video, activity, or discussion on nanomaterials. Example
student projects in nanomaterials are discussed; however, Don’t Be Such a Scientist could easily
be incorporated into a variety of scientific courses to include effective
scientific communication to the public, a meaningful skill for all
scientists and science students.