New ternary molybdate NaPbLa(1-x-y)(MoO4)3:xEr 3+ ,yYb 3+ (x = y = 0, x = 0.05 and y = 0.35, 0.4, 0.45 and 0.5) phosphors were successfully fabricated by the MSG (microwave sol-gel) method, and the microstructural and spectroscopic properties were characterized. The crystal structure of NaPbLa(MoO4)3 (NPLM) was defined by Rietveld analysis in space group I41/a with unit cell parameters a = 5.3735(2) and c = 11.8668 (4) Å, V = 342.65(3) Å 3 , Z = 4 (RB = 6.64 %). The unit cell volume of NaPbLa(MoO4)3 (NPLM) was intermediate between those of NaLa(MoO4)2 and PbMoO4. Under the 980 nm excitation, upconverted yellowish-green emissions at transitions from 2 H11/2 and 4 S3/2 were observed. No concentration quenching in the subsystem of donor ions at the content up to 50 at.% and no cross-relaxation losses in the subsystem of acceptor ions at the concentrations as high as 5 at. % were verified. The individual chromaticity points for the NaPbLa(MoO4)3:Er 3+ ,Yb 3+ phosphors, corresponding to the equal-energy point in the standard CIE diagram, revealed yellowish-green emissions.