'n Vergelyking van die persepsies van die relatiewe belang van evalueringskriteria tussen verbruikers en verkoopskonsultante by die aankoop van 'n passasiersmotorvoertuig
Abstract:The acceptance of the marketing concept and the implementation of the principles on which it is based presupposes a thorough knowledge of market needs. If the marketing concept is applied at retail level in the South African motor industry, one should be able to assume that there is a high degree of agreement regarding the perceptions of consumers and sales personnel of what is important to a purchaser when buying a motor vehicle. The validity of this statement was tested by means of the following null-hypothe… Show more
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