Transformation of baby hamster kidney fibroblasts by the Rous sarcoma virus causes a significant increase in the GlcNAc(1,6)Man-branched oligosaccharides by elevating the activity and mRNA transcript levels encoding N-acetylglucosaminyltransferase V (GlcNAc-T V). Elevated activity and mRNA levels could be inhibited by blocking cell proliferation with herbimycin A, demonstrating that Src kinase activity can regulate GlcNAc-T V expression. 5 RACE analysis was used to identify a 3-kilobase 5-untranslated region from GlcNAc-T V mRNA and locate a transcriptional start site in a 25-kilobase pair GlcNAc-T V human genomic clone. A 6-kilobase pair fragment of the 5 region of the gene contained AP-1 and PEA3/Ets binding elements and, when co-transfected with a src expression plasmid into HepG2 cells, conferred src-stimulated transcriptional enhancement upon a luciferase reporter gene. This stimulation by src could be antagonized by co-transfection with a dominant-negative mutant of the Raf kinase, suggesting the involvement of Ets transcription factors in the regulation of GlcNAc-T V gene expression. The src-responsive element was localized by 5 deletion analysis to a 250-base pair region containing two overlapping Ets sites. src stimulation of transcription from this region was inhibited by co-transfection with a dominant-negative mutant of Ets-2, demonstrating that the effects of the src kinase on GlcNAc-T V expression are dependent on Ets.The glycosylation of cell surface glycoproteins is a dynamic process that can be regulated by agents that cause differentiation, such as retinoic acid (1) or transforming growth factor- (2), or by those that induce cellular proliferation, for example, interleukin-1 or tumor necrosis factor-␣ (3). In many instances, alterations of the oligosaccharides on cell surface glycoproteins cause significant changes in the adhesive or migratory behavior of a cell (4, 5). An induced alteration in the glycosylation of cell surface glycoproteins that has been documented for many years concerns the significant increase in oligosaccharide size caused by oncogenic transformation using a variety of agents (6 -14). This increase in size was found to result mainly from an increase in the levels of asparagine-linked oligosaccharides containing N-acetylglucosamine linked 1,6 to the ␣(1,6)-linked mannose in the trimannosyl core, (GlcNAc(1,6)Man), and in many cases these oligosaccharides express polylactosamine that can be sialylated (15-18). The (GlcNAc(1,6)Man) branch is synthesized by N-acetylglucosaminyltransferase V (GlcNAc-T V), 1 the enzyme whose activity is significantly and selectively increased after transformation by tumor viruses or isolated oncogenes (16, 19 -22). Moreover, decreased expression of the GlcNAc(1,6)Man branch has been correlated with decreased metastatic potential (23, 24), whereas the increased expression of this branch appears in some instances to correlate with the progression of invasive malignancies (25).The transformation of baby hamster kidney (BHK) fibroblasts by the ...