Myth or Reality: Effect of Trust-Promoting Seals in Electronic Markets

Petrovic, Otto; Posch, Reinhard; Hu, Xiaojun; Lin, Zhangxi; Zhang, Han

doi:10.1007/978-3-7091-6088-6_9

Cited by 17 publications

(18 citation statements)

References 5 publications

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“…The role of trust in technology design has been examined by research aiming to create technology platforms that enable the development of trust relationships in online commerce and gaming [16][17][18][19][20][21]. In this paper we take a different path, building on the trust model by Riegelsberger et al [16] to explain the benefits of treating employees as trusted entities in organizational security implementations.…”

Section: Current State Of Security Implementations In Organizationsmentioning

confidence: 99%

“…In addition they can participate in security re-thinking as long as the experts listen to their feedback and use it to implement visible changes to the organizational security policies and mechanisms [11]. The high trust that can emerge from such an environment has social and economic benefits for the organization: it reduces the costs of compliance enforcement [24] and disgruntlement [17] (which is the starting point for most insider attacks [14] and improves organizational adaptability to the changing nature of modern security challenges [32]). …”

Section: Need For Trust In Security Designmentioning

confidence: 99%

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What Usable Security Really Means: Trusting and Engaging Users

Kirlappos

Sasse

2014

Lecture Notes in Computer Science

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Abstract. Non-compliance with security mechanisms and processes poses a significant risk to organizational security. Current approaches focus on designing systems that restrict user actions to make them 'secure', or providing user interfaces to make security tools 'easy to use'. We argue that an important but often-neglected aspect of compliance is trusting employees to 'do what's right' for security. Previous studies suggest that most employees are intrinsically motivated to behave securely, and that contextual elements of their relationship with the organization provide further motivation to stay secure. Drawing on research on trust, usable security, and economics of information security, we outline how the organization-employee trust relationship can be leveraged by security designers.Keywords: trust, usable security, information security management. Current State of Security Implementations in OrganizationsFor most people, the term 'information security' evokes technical mechanisms -such as authentication and access control -implemented to protect organizational assets [1]. Over the past two decades, awareness has been growing that many information security breaches were results of human error and social engineering; Bruce Schneier described people as the "weakest link" in the security chain [2]. Whilst some security experts have, unhelpfully, described users as stupid or careless [3], others have tried to increase compliance by providing 'more usable' security in some form. An implicit assumption of this work has been that -if people are able to use a security mechanism correctly, they would be motivated to do so [4][5][6][7][8][9] . Users look for efficiencies in their daily lives, and that means 'the less I have to think about security, the better'. And given that is the case, trust becomes important. The traditional "command-and-control" approach to information security management treats employees as untrustworthy components, whose behavior has to be constrained [4]. But recent research has revealed that even employees who do not comply with some security policies are motivated and act responsible when they recognize a security risk, and the cost to them is reasonable [10], [11],[15].Thus, designers of security mechanisms should consider how trust between an organization and its employees affects security behaviors. The role of trust in technology design has been examined by research aiming to create technology platforms that enable the development of trust relationships in online commerce and gaming [16][17][18][19][20][21]. In this paper we take a different path, building on the trust model by Riegelsberger et al. [16] to explain the benefits of treating employees as trusted entities in organizational security implementations. We (1) use the model explain the creation of a trust relationship between employees and organization, (2) analyze how that affects employee compliance decisions with security policies and mechanisms, and (3) present how the organization-employee trust relationship can be leverag...

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Section: Current State Of Security Implementations In Organizationsmentioning

confidence: 99%

Section: Need For Trust In Security Designmentioning

confidence: 99%

What Usable Security Really Means: Trusting and Engaging Users

Kirlappos

Sasse

2014

Lecture Notes in Computer Science

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“…of a new product or service earlier than other people do. The propensity to trust all these different aspects and determining factors of an innovative product (and especially a smart object) is positively related to individual innovativeness [53], [79]. These individuals feel safe innovating and perceive the innovativeness of new products to provide them with enjoyment and happiness.…”

Section: P4a: Extensive User Knowledge and Distinctive Experience Deamentioning

confidence: 99%

Determinants of Consumers' Perceived Trust in IT-Ecosystems

Wiedmann

Hennigs

Varelmann

et al. 2010

J. theor. appl. electron. commer. res.

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Digital ecosystems, or IT-ecosystems (ITEs), are composed of multiple and independent entities such as individuals, organizations, services, software, and applications. Together, these elements create a number of new independent systems that operate and communicate with their own infrastructure (man to machine; machine to machine; person to person), sharing one or several missions. A better understanding of how ITEs and their interconnected components create benefits and added value for different types of consumers is of particular importance to the establishment of digital environments and to managing their resources. Considering different components of perceived trust in ITEs, we rely in this paper on a multi-dimensional framework of trust effects that includes system-centric as well as user-centric determinants of trust. Based on our conceptual model, we develop two sets of propositions. The first ones address technological drivers of trust in ITEs, whereas the second set of propositions considers individual as well as social drivers of trust. The model and propositions are discussed with reference to preliminary empirical results as well as to future research steps and business implications.

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“…Based on the analysis, seven categories of clues (see Table 1) were initially derived according to the frequency of the clues. (4) Legal information | Content Terms and conditions (6) Terms and conditions | Content Help (8) Help | Content (subtopic) Info (4) Info | Content (subtopic) Other clues (8) Customer service | policy | Content Not Available (27)…”

Section: Clues For 'Privacy Policy'mentioning

confidence: 99%

“…result, can be trusted by the consumer [4]. The presence of an assuror or 'trusted third party' usually appears on the homepage as an icon, e.g., Truste or VeriSign.…”

Section: Clues For 'Trusted Third Party'mentioning

confidence: 99%

A Trust Agent for E-Commerce: Looking for Clues

Hussin

Macaulay

Keeling

et al.

2005 IEEE International Conference on E-Technology, E-Commerce and E-Service

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Features of trust or trust attributes are often presented to the consumer by some clues on the homepage. To date, which clue is associated with which trust attributes and the degree of the correlation between clues on the homepage and consumer perceptions towards trust attributes has received little attention. In a study with ninety sites, clues linked to trust attributes were identified and tested against consumer perceptions. The results show that clues correspond to the consumer searching strategy for trust attributes. The clues are used as a basis for developing a Personal Trust Agent (PTA) to assist consumers in assessing the trustworthiness of E-Commerce (EC) websites.

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Myth or Reality: Effect of Trust-Promoting Seals in Electronic Markets

Cited by 17 publications

References 5 publications

What Usable Security Really Means: Trusting and Engaging Users

What Usable Security Really Means: Trusting and Engaging Users

Determinants of Consumers' Perceived Trust in IT-Ecosystems

A Trust Agent for E-Commerce: Looking for Clues

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