Abstract:The McCollough Effect (ME) is a complex perceptual aftereffect that remains of interest half a century after its discovery. It is argued that a recently reported variant, dubbed the anti-McCollough effect, is not the reverse of the ME, with aftereffect colors in the same direction as the inducing stimuli. A red-horizontal stimulus leads to a reddish aftereffect not because of red-horizontal parings, but despite them. The anti-ME is a weak standarddirection ME produced by complementary afterimage colors (afteri… Show more
“…Felice Bedford (2011) makes some interesting points. The central thrust of her argument is that the anti-McCollough aftereffect (anti-ME) is not a new type of contingent aftereffect and, thus, can be explained by present theory.…”
“…Felice Bedford (2011) makes some interesting points. The central thrust of her argument is that the anti-McCollough aftereffect (anti-ME) is not a new type of contingent aftereffect and, thus, can be explained by present theory.…”
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