Myles Brand’s Collegiate Model and the Post-Amateurism World of College Sports

Abstract

One of Myles Brand’s key contributions as president of the National Collegiate Athletic Association was the development of what he called the “theoretical model of college sports.” In this paper, we present the theoretical antecedents of the collegiate model in the histories of both sport and higher education. We go on to articulate the definition of the collegiate model of sport as Brand presented it iteratively in public comments. Finally, we situate the relevance of the collegiate model as a policy prescription in twenty-first century college sports.

Examining Faculty Perspectives on the Role and Value of Intercollegiate Athletics

“…Brand experienced the division between education and athletics firsthand as an academic and university president (Kretchmar, 2023). Accordingly, he made strides as NCAA president to improve academic administrators' and faculty's engagement in athletics governance while increasing academic standards for athletes (Renfro, 2009;Kretchmar, 2023;Suggs & Hoffman, 2021). In addition, he saw his work promoting an IV and challenging traditional, historic SVs on intercollegiate athletics (Brand, 2006).…”

Support to Classify Intercollegiate Athletics Participation as a High Impact Practice

“…Still, Brand and his Integrated View have received pushback with some scholars citing hypocritical perspectives held by the former NCAA president (Suggs & Hoffman, 2021). For example, while being an amateurism advocate and promoting its connection to education and athletics, Brand still stated: "amateurism defines the participants, not the enterprise" (Otto & Otto, 2013, p. 260).…”