MyAds: A system for adaptive pervasive advertisements

Ferdinando, Antonio Di; Rosi, Alberto; Lent, Ricardo; Manzalini, Antonio; Zambonelli, Franco

doi:10.1016/j.pmcj.2009.06.006

Cited by 25 publications

(12 citation statements)

References 13 publications

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“…McCarthy et al 48) tested the GroupCast system that identifies individuals using infrared tags, acquires the interest profile of multiple people in front of the display, and selects and displays content items that best match the viewers' interest. Ferdinando et al 18) proposed the MyAds system, it acquires interest profile by using RFID instead of infrared tags; When there is more than one content that matches the interests of the audience at that location, the MyAds system takes "economic efficiency" into account, that is the ad budget and cost effectiveness of each content as well.…”

Section: Recommendation-based Approachmentioning

confidence: 99%

[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature Survey

Taniguchi

2018

MTA

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Digital signage (DS) is becoming well accepted as a ubiquitous medium that can deliver and display various types of information by specifying the location and time. In this paper, we put our focus on the following two directions of DS development: (1) Networked DS: networking displays to form a large-scale open DS network that allows content providers to submit contents, and schedule, deliver, and display the contents at the right place and time, (2) Context-aware DS: displaying contents appropriate to the current status of people, places, and objects around the display, that is, changes in context. This paper gives an overview of the research being done on these issues, specifically, content scheduling, real-time content adaptation, and context sensing. Finally, some of the future challenges will be discussed.

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Section: Recommendation-based Approachmentioning

confidence: 99%

[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature Survey

Taniguchi

2018

MTA

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“…Together, these three layers form the layered adaptation granulation (LAG).This paper specifically focuses on the adaptation model for e-advertising, illustrated by the tool created as a proof of concept, and evaluated with businesses. This specific area is quite new, with pioneering systems such as MyAds [13], AdSense [14], or AdROSA [2]. However, a generalization of these systems into a model or framework, ready to be applied to any website, by any business, has not yet been proposed.…”

Section: Background and Related Researchmentioning

confidence: 99%

How to Create an E-Advertising Adaptation Strategy: The AEADS Approach

Qaffas

Cristea

2014

Lecture Notes in Business Information Processing

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Abstract. During recent years, the internet and online marketing have experienced a continuous growth. Web-based advertisement is used to target users easily, without place or time limitation. Personalization is an ingenious way to potentially increase the effectiveness and efficiency of web-based advertisements. In this paper, a model for creating personalisation specification for businesses (adaptation strategies), based on adaptation rules, is introduced. The paper also implements a version of this model and presents its evaluation.

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“…Looking at adaptive delivery systems in the eadvertisement field, such MyAd [10] AdSense [13], and AdROSA [17], they have no standard to communicate with the websites that publish their advertisements. Thereby, generalization of these delivery systems, to be applied on any website, is very difficult.…”

Section: Related Researchmentioning

confidence: 99%

Is adaptation of e-advertising the way forward?

Qaffas

Cristea

Shi

2013

2013 IEEE Conference on E-Learning, E-Management and E-Services

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Abstract-E-advertising is a multi-billion dollar industry that has shown exponential growth in the last few years. However, although the number of users accessing the Internet increases, users don't respond positively to adverts. Adaptive e-advertising may be the key to ensuring effectiveness of the ads reaching their target. Moreover, social networks are good sources of user information and can be used to extract user behaviour and characteristics for presentation of personalized advertising. Here we present a two-sided study based on two questionnaires, one directed to Internet users and the other to businesses. Our study shows that businesses agree that personalized advertising is the best way for the future, to maximize effectiveness and profit. In addition, our results indicate that most Internet users would prefer adaptive advertisements. From this study, we can propose a new design for a system that meets both Internet users' and businesses' requirements.

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MyAds: A system for adaptive pervasive advertisements

Cited by 25 publications

References 13 publications

[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature Survey

[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature Survey

How to Create an E-Advertising Adaptation Strategy: The AEADS Approach

Is adaptation of e-advertising the way forward?

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