My Mouse, My Rules: Privacy Issues of Behavioral User Profiling via Mouse Tracking
Luis A. Leiva,
Ioannis Arapakis,
Costas Iordanou
Abstract:This paper aims to stir debate about a disconcerting privacy issue on web browsing that could easily emerge because of unethical practices and uncontrolled use of technology. We demonstrate how straightforward is to capture behavioral data about the users at scale, by unobtrusively tracking their mouse cursor movements, and predict user's demographics information with reasonable accuracy using five lines of code. Based on our results, we propose an adversarial method to mitigate user profiling techniques that … Show more
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