My Man Bovanne

Nevins, Andrea; Beuf, Ann H.

doi:10.1093/geront/29.3.431a

Cited by 3 publications

(1 citation statement)

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“…At the Energy and Man Symposium in 1959, celebrating the 100th year for the oil industry, Edward Teller, known as the father of the hydrogen bomb, decreed that oil needed to be supplemented by other energy sources. Teller made clear that the use of fossil fuels was contaminating the atmosphere and would lead to increased global warming by an estimated one to five degrees Fahrenheit [41]. Fossil fuel (oil) companies understood the global damage that would be caused by their products.…”

Section: Avoiding the Villain Archetypementioning

confidence: 99%

Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach

Stankov

Filimonau

Vujičić

et al. 2023

IJERPH

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At the destination level, destination branding may coexist with climate change communication. These two communication streams often overlap because they are both designed for large audiences. This poses a risk to the effectiveness of climate change communication and its ability to prompt a desired climate action. The viewpoint paper advocates the use of archetypal branding approach to ground and center climate change communication at a destination level while concurrently maintaining the uniqueness of destination branding. Three archetypes of destinations are distinguished: villains, victims, and heroes. Destinations should refrain from actions that would make them appear to be climate change villains. A balanced approach is further warranted when portraying destinations as victims. Lastly, destinations should aim at assuming the heroic archetypes by excelling in climate change mitigation. The basic mechanisms of the archetypal approach to destination branding are discussed alongside a framework that suggests areas for further practical investigation of climate change communication at a destination level.

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Section: Avoiding the Villain Archetypementioning

confidence: 99%