"My iPod is my Pacifier": An Investigation on the Everyday Practices of Mobile Video Consumption

Vorbau,; Mitchell, Andrew P.; Ohara,

doi:10.1109/hotmobile.2007.10

Cited by 9 publications

(7 citation statements)

References 1 publication

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“…This digital revolution provides opportunities to connect science with audiences [Wilkinson and Weitkamp, 2016]. Of the new digital technologies, video consumption is the most rapidly growing area of mass communication [Vorbau, Mitchell and O'Hara, 2007], and online video now constitutes over 75% of all global Internet traffic [Cisco, 2018]. New mobile technologies are creating dramatic shifts in the ways that video-based content can be produced, consumed, and delivered [Vorbau, Mitchell and O'Hara, 2007].…”

Section: Introductionmentioning

confidence: 99%

The power of storytelling and video: a visual rhetoric for science communication

Finkler¹,

León²

2019

JCOM

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This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing practices, to produce videos that are Simple, Unexpected, Concrete, Credible, Emotional, Science Storytelling (SUCCESS).

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Section: Introductionmentioning

confidence: 99%

The power of storytelling and video: a visual rhetoric for science communication

Finkler¹,

León²

2019

JCOM

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“…For example, Södergård [2003] and Oksman et al [2007] conducted user studies on mobile TV in Finland; and Cui et al [2007] conducted one in Korea; Repo et al [2004] conducted a user study on mobile video in Finland; and Vorbau et al [2007] and O'Hara et al [2007] conducted one in the US and the UK. Their work deals with either mobile TV or mobile video.…”

Section: Previous Workmentioning

confidence: 99%

Relax or study? A qualitative user study on the usage of live mobile TV and mobile video

2009

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The usage of live mobile TV and mobile video devices is increasing in Japan as well as in other countries. In the summer of 2007, in the Tokyo area, we conducted a user study by means of qualitative interviews with 11 participants in order to understand when, how, and why people use such devices. In contrast to previous work, our user study compared the usage of live mobile TV with that of mobile video. In this article, our findings reveal a sharp contrast in (1) the usage of live mobile TV and mobile video on commuter buses or trains, at home, and for sharing experiences; and (2) the interest that live mobile TV users have in mobile video, and vice versa. In this article we present (1) findings that reveal the different attitudes concerning usage of live mobile TV compared with that of mobile video; and (2) hypotheses on user motivations, intentions, and desires derived from the observed attitudes.

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“…In reality this study identified many more examples of opportunist self-indulgence than opportunist planning. The lack of download behaviours in the s t u d y data may suggest that since this situation was explored in [19], user behaviours may have moved on in step with improvements in device performance and access to streamed content.…”

Section: Discovery and Validation Of Opportunist Self-indulgencementioning

confidence: 99%

“…A study by Vorbau et al [19] identified an extension to this activity through the use of mobile products as secondary consumption devices in the same social spaces. This situation was identified within the study on numerous occasions, and most strikingly through the video and direct observations.…”

Section: Validating the Contextual Cues Of 'Sharing Space But Not Conmentioning

confidence: 99%

“…The experiences themselves also appeared generally less engaged for all users with parallel activities such as eating or tidying up commonly reported or observed. 15,19,22,23 Hypothesised cues from literature Validated Comments The user experience may or may not be shared, (depending upon the number and focus of family members present). [15,22,26] …”

Section: Validating the Contextual Cues Of 'Sharing Space But Not Conmentioning

confidence: 99%

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Designing for video: investigating the contextual cues within viewing situations

Mercer

May

Mitchel

2013

Pers Ubiquit Comput

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"My iPod is my Pacifier": An Investigation on the Everyday Practices of Mobile Video Consumption

Cited by 9 publications

References 1 publication

The power of storytelling and video: a visual rhetoric for science communication

The power of storytelling and video: a visual rhetoric for science communication

Relax or study? A qualitative user study on the usage of live mobile TV and mobile video

Designing for video: investigating the contextual cues within viewing situations

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