My Brand, My Self(ie)  Why Consumers Portray Themselves in Brand-Selfies

Decker, Reinhold; Rump, Markus; Flaswinkel, Anne Mareike

doi:10.1504/ijima.2022.10046943

IJIMA

2022

DOI: 10.1504/ijima.2022.10046943

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My Brand, My Self(ie) Why Consumers Portray Themselves in Brand-Selfies

Reinhold Decker¹,

Markus Rump²,

Anne Mareike Flaswinkel³

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My Brand, My Self(ie) Why Consumers Portray Themselves in Brand-Selfies

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