Abstract:In this article, we aim to understand the involvement of reference groups in the sacrifice perceived by the fitness consumer. We analyze the group typologies involved in this sacrificial process, their modes of influence, the impact exerted, the social identity offered, and the roles of social groups in the (re)construction and maintenance of the sacrificial perception of the fitness consumer. The study is based on two theories from Social Psychology: Social Impact Theory and Social Identity Theory. Data const… Show more
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