Muzyka na peryferiach uwagi. Od "musique d’ameublement" do audiomarketingu

Makomaska, Sylwia

doi:10.31338/uw.9788323550853

2021

DOI: 10.31338/uw.9788323550853

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Muzyka na peryferiach uwagi. Od "musique d’ameublement" do audiomarketingu

Sylwia Makomaska¹

Abstract: The book is an attempt to obtain the interdisciplinary insight into the musical culture of the 20th and 21st centuries through the prism of "acoustic wallpaper". The author indicates the connections between functional concepts, in which background music is an instrument of social influence (Muzak and audiomarketing), and artistic concepts (Erik Satie and musique d'ameublement, Brian Eno and ambient music) intended to create a neutral background filling the public space. She deals with the issues of acoustic en… Show more

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Cited by 2 publications

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Between (Pseudo)Silence and Noise – the Perceptive Status of Music in the Lo-Fi Environment: The Case of Contemporary Shopping Malls

Makomaska

2022

10.14746/ism

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Modern shopping malls are interesting examples of lo-fi soundscapes where the recipi- ents experience diverse auditory phenomena. One of the key factors organising the space is so called programmed music provided by audiomarketing companies. To what extent can this specific context change the perception of music, noise, and silence? Is the imposed music viewed from the perspec- tive of the listeners as music or perhaps noise? These questions shape the discussion on the per- ceptive status of music in lo-fi environments. More than 200 participants (between 18–30) took a soundwalk in one of the shopping malls in Warsaw where audiomarketing strategy is implemented. They were asked to record the characteristic places, to fill in the questionnaire of observation and evaluation and to write a narrative essay once the soundwalk was finished. As a result, an exten- sive set of qualitative and quantitative data was obtained, which was then subjected to a multi-stage analysis: thematic (text data), statistical (quantitative data), auditory and spectral (audio files). The results show that in the case of shopping malls the line between silence, music and noise is blurred because imposed music can become both a part of cacophonic experience and “silence zones”. During the soundwalks, 27% of the participants (n = 57, N = 208) declared they did not experience silence and 75% of the participants (n = 151) identified varied “silence zones”, even with the programmed music in the background. These observations lead to the problems of desensitisation and habituation as possible long-term consequences of noise pollution.

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Between (Pseudo)Silence and Noise – the Perceptive Status of Music in the Lo-Fi Environment: The Case of Contemporary Shopping Malls

Makomaska

2022

10.14746/ism

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Music for Nine Post Cards jako przykład kankyo ongaku, czyli „muzyki unoszącej się w powietrzu jak dym”

Sznajder

2022

Kwartalnik Młodych Muzykologów UJ

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Music for Nine Post Cards as an Example of Kankyo Ongaku i.e ‘Music that Floats in the Air Like a Smoke’ The aim of the article is an attempt to present the genesis and describe the first compositions that formulated the Japanese ambient trend, i.e. kankyo ongaku. The subject of the research is both the history of the creation of the series by Hiroshi Yoshimura, Music for Nine Post Cards, which became the cornerstone of later albums from the ambient and minimal music trend in Japan, as well as individual works included in the cycle under study. Based on the results of the automated and auditory analysis of Music for Nine Post Cards, the structure of musical works and their stylistic features are determined. For automated analysis, Sonic Visualiser was used—an application used to create a graphical visualisation of the music content of audio files. As a result of the research, the answer was obtained as to how Hiroshi Yoshimura and Satoshi Ashikawa realised the original assumptions of kankyo ongaku.

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Muzyka na peryferiach uwagi. Od "musique d’ameublement" do audiomarketingu

Cited by 2 publications

References 168 publications

Between (Pseudo)Silence and Noise – the Perceptive Status of Music in the Lo-Fi Environment: The Case of Contemporary Shopping Malls

Between (Pseudo)Silence and Noise – the Perceptive Status of Music in the Lo-Fi Environment: The Case of Contemporary Shopping Malls

Music for Nine Post Cards jako przykład kankyo ongaku, czyli „muzyki unoszącej się w powietrzu jak dym”

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