Mutual Perceptions on Advertising Regulation with Sex Appeal : Applying the Extended Model Focusing on Consumers, Clients, and Agencies

김봉철,; 박종렬,

doi:10.21331/jprapr.2015.8.3.001

journalofpracticalresearchinadvertisingandpublicrelations

2015

DOI: 10.21331/jprapr.2015.8.3.001

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Mutual Perceptions on Advertising Regulation with Sex Appeal : Applying the Extended Model Focusing on Consumers, Clients, and Agencies

김봉철 김봉철¹,

박종렬 박종렬²

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Mutual Perceptions on Advertising Regulation with Sex Appeal : Applying the Extended Model Focusing on Consumers, Clients, and Agencies

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