Mutual Inspiration and Learning between Management and Design

Practical approaches to service design emergence : participatory design methods and client engagement in service design consulting

“…Design thinking has established common ground between design and business world (Brown, 2008;Martin, 2009) and has gained popularity in the management community (Cooper, Junginger, & Lockwood, 2009). Through design thinking literature and education, businesses have begun to gain familiarity with some aspects o f design intelligence, as well as exposure to a select design lexicon (Bruder, 2011). However, realigning the discussion o f design thinking with design activity and methods may help to refocus often lofty and ambiguous design thinking vocabulary with actionable value (Woudhuysen, 2011).…”