“…We will return to these processes of dedifferentiation, authenticity, embodiment, mobility and visual consumption in our analysis and discussion, but at this point it is important to note that 'postmodern tourists' (or 'post-tourists') tend to be affluent, mobile, reflexive and technologically-savvy consumers with fluid subjectivities (Allon, Anderson & Bushell, 2008, Jansson, 2007Molz, 2010;Muzaini, Teo & Yeoh, 2007;Munt, 1994). For instance, some people begin battlefield excursions as tourists but wind up as secular pilgrims who empathise with former enemies (Gatewood & Cameron 2004;Hannaford & Newton 2008;West 2008), while others undertake tours that combine elements of travel, sporting competition, 'dark' tourism, intercultural understanding and humanitarianism (Berger et al, 2007;SPORTS TOURISM EXPERIENCES 10 McKay, in press).…”