Muslim consumers' attitudes toward fashion advertising: a conceptual framework

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

“…In combination with other determinants, these factors have been studied to determine the consumers' attitude towards sports advertising (Pyun, James, 2011). Further, these factors were discussed in the context of Asian markets (Salam et al, 2018), later in the context of luxury brands (Chu et al, 2013), however, the factors good for economy, social role and image, value corruption and product information have rarely been empirically tested to be established as significant contributors in shaping attitude towards the advertisements of socially sensitive products in digital media.…”

Impact of Islamic Marketing and Cash on Delivery Services on Buying Interests on Tokopedia (District of Rappocini, Makassar)

“…According to Littlejohn andFoss (2012) (cited in Surachmanto et al, 2019), the Elaboration Likelihood Model (ELM) is a theoretical framework that aims to forecast the conditions under which an individual will be influenced by a message and the extent to which this influence will occur. Salam (2019) asserts that religion exerts a significant impact on the attitudes and choices of Muslim consumers. Muslims' adherence to Islamic teachings and their https://economics.pubmedia.id/index.php/wiep unwavering confidence in the commandments and prohibitions of their religion instill in them a sense of caution when it comes to their dietary choices.…”

“…Hence, when conducting marketing activities in the specific context of Makassar city, where the majority of the population adheres to the Islamic faith, the utilization of Shariah marketing is employed to captivate consumer interest. This approach recognizes that religion holds significant sway over the attitudes and preferences of Muslim consumers (Salam, 2019).…”