Music as Rhetoric: Popular Music in Presidential Campaigns

Dewberry, David R.; Millen, Jonathan H.

doi:10.1080/15456870.2014.890101

Cited by 10 publications

(4 citation statements)

References 7 publications

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“…Similar rhetoric was also communicated via musical sounds and lyrics in social and political drives. Commonly, the songs used in successful campaigns contain uplifting sounds and lyrics that resonate with nations' ideals, such as values of optimism and progress for a better future [63]. Music rhetoric has been used to advocate for what is perceived to be a necessary societal change [64], promote peace and unity [65], and raise awareness for marginalised groups [66].…”

Section: Moral Values: From Social/political Perspectives To Music Le...mentioning

confidence: 99%

Soundscapes of morality: Linking music preferences and moral values through lyrics and audio

Preniqi¹,

Kalimeri²,

Saitis³

2023

Preprint

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Music is a fundamental element in every culture, serving as a universal means of expressing our emotions, feelings, and beliefs. This work investigates the link between our moral values and musical choices through lyrics and audio analyses. We align the psychometric scores of 1,480 participants to acoustics and lyrics features obtained from the top 5 songs of their preferred music artists from Facebook Page Likes. We employ a variety of lyric text processing techniques, including lexicon-based approaches and BERT-based embeddings, to identify each song's narrative, moral valence, attitude, and emotions. In addition, we extract both low- and high-level audio features to comprehend the encoded information in participants' musical choices and improve the moral inferences. We propose a Machine Learning approach and assess the predictive power of lyrical and acoustic features separately and in a multimodal framework for predicting moral values. Results indicate that lyrics and audio features from the artists people like inform us about their morality. Though the most predictive features vary per moral value, the models that utilised a combination of lyrics and audio characteristics were the most successful in predicting moral values, outperforming the models that only used basic features such as user demographics, the popularity of the artists, and the number of likes per user.Audio features boosted the accuracy in the prediction of empathy and equality compared to textual features, while the opposite happened for hierarchy and tradition, where higher prediction scores were driven by lyrical features. This demonstrates the importance of both lyrics and audio features in capturing moral values.The insights gained from our study have a broad range of potential uses, including customising the music experience to meet individual needs, music rehabilitation, or even effective communication campaign crafting.

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Section: Moral Values: From Social/political Perspectives To Music Le...mentioning

confidence: 99%

Soundscapes of morality: Linking music preferences and moral values through lyrics and audio

Preniqi¹,

Kalimeri²,

Saitis³

2023

Preprint

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“…The music of the American presidential campaign is an important part of a candidate's campaign, containing the political model and history, and helps to present an idealized politician [3]. In the United States, the use of campaign music is also influenced by the leadership style.…”

Section: Music In Conveying Political Strategies and Mobilizing Votersmentioning

confidence: 99%

The Value and Character of Music as a Tool for Political Mobilization

2023

SHS Web Conf.

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“…Music is extremely influential within our society and politically speaking, music can be a contributing factor during political campaigns. Political figures make specific decisions when deciding which song will serve as a particular theme for their campaign because the song will be connected to their political persona (Dewberry & Millen, 2014). If the lyrics of a song can be interpreted in a negative way, then political candidates will try and avoid the negative association by using a different song.…”

Section: Literature Reviewmentioning

confidence: 99%

Peace Up, A-town Down: Exploring the Evolution of Popular Music

Fitzgerald

2019

American Journal of Qualitative Research

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People listen to music for a variety of reasons and these reasons are different for everyone. What specifically are the reasons large numbers of people tune into the most popular songs? This qualitative study thematically examined the lyrical changes in popular songs across three decades. Discovering the lyrical characteristics of popular songs over time could give some insight into how people were feeling at a certain point in time, their opinions towards various subjects, or how they enjoyed themselves in their free time. This can be illustrated by which particular song is most popular over a specific year and how this song is structured lyrically. Conceivably, uncovering the lyrical progression and evolution of music over time will provide a better understanding of society in general, how society changes over time, and where society and its preferences are headed towards moving forward.

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Music as Rhetoric: Popular Music in Presidential Campaigns

Cited by 10 publications

References 7 publications

Soundscapes of morality: Linking music preferences and moral values through lyrics and audio

Soundscapes of morality: Linking music preferences and moral values through lyrics and audio

The Value and Character of Music as a Tool for Political Mobilization

Peace Up, A-town Down: Exploring the Evolution of Popular Music

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