Music and Culture in Entertainment-Education

Abstract

Popular songs have inspired and accompanied social movements and provided a soundtrack to the struggle for social change. In the field of entertainment-education (EE), songs have often been part of interventions to disseminate knowledge and persuade individuals to change behaviors. However, a look at the use of music in entertainment-education suggests that most interventions use music as an additional marketing strategy, rather than a key component.Entertainment-education centers on the incorporation of "persuasive educational messages" in entertainment programs to increase audience engagement and motivate behavior change (Brown & Singhal, 1999). From its inception, EE's main goal has been the incorporation of educational messages in entertainment formats to increase knowledge and change attitudes and behaviors to address social issues and advance positive social change.However, this approach has favored the creation of EE programs guided by Western ideology and values (Dutta, 2008). It frequently