Museum Management Factors Affecting Generation Y Visitors’ Decision-Making to Visit Museums
Putsadee Kumraksa,
Paithoon Monpanthong
Abstract:Generation Y visitors, the largest portion of the population, are now passionate about traveling to an attractive destination and are open to new experiences. Museums, which traditionally attracted older visitors, are beginning to adapt and evolve to better connect with younger visitors, especially Generation Y, who have different desires and expectations. This quantitative research examines the museum management factors influencing Generation Y visitors’ decision-making to visit museums. A questionnaire was u… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.