“…However, instead of female college students (only 17%) reporting the highest levels of external gratification reasons for being muscular (as hypothesized), statistically significantly more male student-athletes (41%) cited External Gratification as a reason they wanted to be muscular. Consistent with previous research suggesting that college men in the United States tend to overestimate the level of muscle mass that they think women find attractive in men (Lynch & Zellner, 1999;Raudenbush & Meyer, 2003), this finding may be related to external sociocultural pressures men face in conforming to standards of masculinity that emphasize attaining the ideal male body. Past research has examined ways that these standards have been conveyed by popular culture representations, with respondents often identifying the muscular body as the most masculine, and associating it with stereotypical masculine attributes such as self-confidence, strength, competence, aggressiveness, dominance, tenacity, and sexual potency (Biller & Liebman, 1971;Mishkind, Rodin, Silberstein, & Striegel-Moore, 1986).…”