Abstract:Subject area
Murrah Dairy Company Limited (Murrah Dairy) is a strategy and management case related to entrepreneurship, with a focus on marketing, expansion, strategy and management of a family-run small and medium enterprise (SME).
Study level/applicability
The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses.
Case overview
The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the con… Show more
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