Murder: The Exceptional Crime

Little, Andrew

doi:10.2307/2987458

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“…Fourth, for the violence manipulations, we decided that the violence should comprise murder. In relation to many other events in one's life, including other criminal acts and other violent acts, murder is one of the most unlikely events (Little, 1961). As a narrative device, then, murder has a strong potential to be a turning point and thus to create disequilibrium and add drama to a plot.…”

Section: Studymentioning

confidence: 99%

The “killer” ad: an assessment of advertising violence

Söderlund

Dahlén

2010

European Journal of Marketing

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PurposeThis paper seeks to examine whether violence embedded in stories in ads can contribute to advertising effectiveness along the same lines as well‐researched ad elements such as the celebrity endorser and the physically attractive ad model. More specifically, the paper aims to assess whether violent content in an ad story adds to excitement perceptions and to overall evaluations such as the attitude toward the ad and the attitude toward the advertised product.Design/methodology/approachThe paper uses an experimental approach comprising two studies in which participants were randomly allocated to ads with different levels of violence in an ad story.FindingsThe main finding is that representations of real violence (as opposed to staged violence) produced higher levels of excitement, attitude toward the story, attitude toward the ad, and attitude toward the advertised product compared with no violence. Such effects, however, were moderated by the level of congruence between the ad story and the advertised product; the highest response levels were obtained for ads with violent story content dealing explicitly with the advertised product.Originality/valueThe finding that violent stories in ads can have a positive charge is consonant with the assumption that violence is a narrative device that may heighten the excitement created by a story. It is also in accord with the observation that many consumers appear to relish stories with a violent content. Yet the main finding challenges existing research on violent ads in which violence consists of an image visually co‐exposed with a brand – and it questions the dominant approach in media violence research, which emphasizes the negative effects of media violence.

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Section: Studymentioning

confidence: 99%

The “killer” ad: an assessment of advertising violence

Söderlund

Dahlén

2010

European Journal of Marketing

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“…More than pretentious statements, these old ideas contain a solid sense. If criminologists did not accept the Chaucerian point of view, they did insist that the more serious the crime, the more likely it was to be reported and measured (see, for example, Little 1961). In either case, murder comes out as measurable.…”

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Estimating the Accuracy of Historic Homicide Rates

Monkkonen¹

2001

Social Science History

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Even though it declined in the last decade of the twentieth century, homicide remains anAmerican problem of extraordinary importance. Yet our empirical knowledge is remarkably shortsighted. Simply put, most researchers focus on the past decade or two—usually for reasons having to do with convenience, not theory—and ignore the longer term. However, recent work has shown that past lethality is inherently recoverable, and that there is every reason to expect that comparable homicide rates across time and place should be used to set current research in context (Gurr 1981; Johnson and Monkkonen 1996; Ylkiangas forthcoming; Eisner 2000).This paper builds on some of my recent research and responds to the challenge of a recent paper by Douglas Eckberg (1998), who has shown that not only can we recover the past, but that we can even estimate missing data counts.

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Murder: The Exceptional Crime

Cited by 2 publications

References 0 publications

The “killer” ad: an assessment of advertising violence

The “killer” ad: an assessment of advertising violence

Estimating the Accuracy of Historic Homicide Rates

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