“…The effects should be increased in munificent industries because, in general, they are characterized by enjoying greater tax incentives and more optimal financing plans for the development of environmentally responsible technologies and products, among other initiatives (Aragón‐Correa & Sharma, ). Therefore, it would be expected that managers in these environments have more incentives to materialize environmental innovation strategies (Lee, Cin, & Lee, ; Rothenberg & Zyglidopoulos, ) that allow them to acquire a sustainable competitive advantage (Chen, Zeng, Lin, & Ma, ; Kafouros, Buckley, Sharp, & Wang, ). However, when companies enjoy favorable growth environments, availability of resources, and so on, such as in munificent environments, they have an incentive to delay innovation because they do not need to implement aggressive innovative strategies to improve their competitive position or ensure their survival (Geroski, ).…”