Abstract:Considering the role of communication for the effectiveness of selective waste collection programs (SCP), the research aimed to analyze the communication process used among the actors involved in waste SCP. In order to achieve the objective, a county located in the interior of the state of São Paulo, Brazil, was used as the case study. In the research, diagrams of information transmission were created, based on the Shannon Weaver model and adapted by DeFleur, so that communication gaps in the explored SCP and… Show more
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