We discuss the feasibility of the observation of the signal from B c mesons in the ATLAS experiment at the LHC. In particular, we address the decay mode B c →J/ψπ followed by the leptonic decay J/ψ→µ + µ − , which should permit an accurate measurement of the B c mass. We performed a Monte Carlo study of the signal and background concluding that a precision of ≈ 1 MeV for the B c mass could be achieved after one year of running at "low" luminosity. The semileptonic decay B c →J/ψ µ + ν µ is also considered for a possible extraction of |V cb |.