Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen

Employee Experience Models – a Comparative Analysis. Notes on the Methodology of Global Research on Employees’ Experiences and Their Perceptions of the Meaning of Work

“…In terms of the types of modules, and drawing on the source literature concerning CX and the method of analogy, it was assumed that: 1) the sensory module -involves an impact on one or more of the employees' senses (Halbrook, Hirschman, 1982;Kilian, 2019;Schmitt, Simonson, 2019) with the latter involving a combination of stimulation and multisensoriality (Childers et al, 2001: 511-535;Schubert, Hehn, 2004: 1248Regenbogen, Meyer, 2005: 607;Balderjahn, Scholderer, 2007: 28;Gerrig, Zimbardo, 2008: 108;Steiner, 2011: 12;Cachero-Martinez, Vazquez-Casielles, 2017: 473-486); 2) the emotional module -includes an entire range of differently classified (Richnis, 1997;Schmitt, 1999a: 66) emotions, such as satisfaction or excitement; 3) the intellectual module -stimulates the creative imagination, forces divergent (characteristic of creativity) thinking (Tinsley, Eldredge, 1995: 128;Schmitt, 1999a: 67); 4) the behavioural module -encompasses conative factors, including those relating to job crafting behaviours (Wrzesniewski, Dutton, 2001: 179); 5) the relational module -concerns creating bonds, attachment to other employees, and jointly created work outputs, including in online collaborative settings (Schmitt, 1999a: 171;Bell, McAlpine, Hill, 2019).…”