In this paper, we consider the coupled Kirchhoff‐type system
−()ε2a1+εb1∫double-struckRN|∇u|2dxnormalΔu+P(x)u=αα+β|u|α−2u|v|β1emindouble-struckRN,−()ε2a2+εb2∫double-struckRN|∇v|2dxnormalΔv+Q(x)v=βα+β|u|α|v|β−2v1emindouble-struckRN,
where ε is a small positive parameter and ai>0, bi≥0 are constants for i = 1,2, P,Q are positive continuous potentials satisfying some conditions. Using minimax theorem and the Ljusternik‐Schnirelmann category theory, we obtain the existence and multiplicity results of ground state solutions for the aforementioned system as ε > 0 small enough. Moreover, the concentration phenomena of solutions is also explored. Copyright © 2015 John Wiley & Sons, Ltd.