Multiples Framing in der Gesundheitskommunikation: Annahmen und Befunde

Hastall, Matthias R.; Sukalla, Freya

doi:10.5771/9783845242811-201

Cited by 5 publications

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“…Recipients’ risk-related behavioral intentions were assessed separately for all four health threats portrayed in the manipulated articles. Scales were derived from Hastall and Sukalla (2013) and had been successfully employed in previous investigations. Participants indicated their level of agreement with risk-related statements on a seven-point scale (1 = strongly disagree , 7 = strongly agree ).…”

Section: Methodsmentioning

confidence: 99%

Enhancing Selective Exposure to Health Messages and Health Intentions

Hastall

Wagner

2018

Journal of Media Psychology

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Abstract. Insufficient message exposure is still a major obstacle for effective health communication activities, and little is known on how message features affect selective exposure and persuasion. This study examined the effects of two health message features, suggested susceptibility and gain–loss framing, on respondents’ selective exposure and subsequent health behavior intentions. Two personality traits, repression-sensitization and approach/avoidance motivation, were studied as moderators of the proposed relationships. An experimental 2 (suggested susceptibility: low vs. high) × 2 (gain–loss framing: gain- vs. loss-framed message) study was conducted. Participants browsed through an online health magazine while their message choices were unobtrusively logged. A subsequent online questionnaire assessed personality dispositions and behavioral intentions. High levels of message susceptibility increased both selective exposure to health messages and respondents’ motivation to engage in adaptive health behaviors. Gain–loss framing did not affect message exposure or behavioral intentions, with one exception: Avoidance-oriented low-anxious respondents selected more loss-framed than gain-framed articles for reading. Repression-sensitization and approach/avoidance motivation did not moderate health message effects, but partly influenced these measures directly or in combination. The number of articles to choose from was limited, and it is unclear to what extent the findings can be generalized to other, more familiar health topics. Emphasizing readers’ susceptibility to health threats appears very effective for increasing exposure to health messages and protective behavioral intentions. The effectiveness of gain–loss framing, by contrast, largely depends on moderating factors.

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Section: Methodsmentioning

confidence: 99%

Enhancing Selective Exposure to Health Messages and Health Intentions

Hastall

Wagner

2018

Journal of Media Psychology

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“…Cognitive reappraisal might also be an effective strategy for mitigating the effects of experiencing anxiety from health-related messages. Health-risk information can be threatening in its nature and induce defensive responses [ 16 ], and health appeals can be interpreted as threatening as they confront us with disease and our own mortality [ 17 ]. The resulting state anxiety can drain working memory capacity, decrease self-confidence, harm task performance [ 18 ], and has been linked to a lowering in self-efficacy [ 19 ].…”

Section: Introductionmentioning

confidence: 99%

The Effect of a Health Game Prompt on Self-efficacy: Online Between-Subjects Experimental Survey

Haring¹

2021

JMIR Serious Games

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Background Games for health are increasingly used as (part of) health interventions and more effect research into games for health is being done. This online experiment questions expectancies of games for health by investigating whether a game for health prompt might be considered arousal congruent cognitive reappraisal and as such positively effects self-efficacy before gameplay. Objective The aim of this study experiment is to test whether a game for health prompt effects self-efficacy and other well-being measurements, as a first step into investigating if a game prompt is a form of arousal congruent cognitive reappraisal. Methods This study used an online, 2D, between-subjects experimental survey design with self-efficacy as the main dependent variable. Stimulus is an assignment for health-related problem solving concerning living with diabetes type II, introduced as a game (n=125) versus the same assignment introduced as a task (n=107). Measurements after prompting the game/task assignment include self-efficacy, positive and negative affect, expected difficulty, flourishing, and self-esteem. Results The results indicate a small negative effect from prompting the game assignment on self-efficacy, compared with prompting a task assignment. This effect is mediated by the expected difficulty of the health game/task. No differences between the game and task groups were found in affect, flourishing, or self-esteem. Conclusions This experiment provides no support for the notion that a game for health prompt might be seen as arousal congruent cognitive reappraisal.

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Massenmediale Kommunikation in der Prävention und Gesundheitsförderung

Schäfer¹

2019

Springer Reference Pflege – Therapie – Gesundheit

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Multiples Framing in der Gesundheitskommunikation: Annahmen und Befunde

Cited by 5 publications

References 0 publications

Enhancing Selective Exposure to Health Messages and Health Intentions

Enhancing Selective Exposure to Health Messages and Health Intentions

The Effect of a Health Game Prompt on Self-efficacy: Online Between-Subjects Experimental Survey

Massenmediale Kommunikation in der Prävention und Gesundheitsförderung

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