Multiple Regression to Analyse Social Graph of Brand Awareness

Peranginangin, Yahya; Alamsyah, Andry

doi:10.12928/telkomnika.v15i1.3460

Cited by 4 publications

(3 citation statements)

References 10 publications

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“…Monto Carlo simulation was used to get the p-value through the hypothesis testing. Geographically Weighted Regression (GWR) and Ordinary Least Square (OLS) [22][23] were the two methods used in this investigation. GWR model was applied on the population density, human activities, and sewage parameters.…”

Section: Methodsmentioning

confidence: 99%

Investigating dengue outbreak in Tamil Nadu, India

Kumar

Tulasi²,

Vigneswari³

2020

IJEECS

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<p><span>Dengue has been indigenous to India in last decade. There was a major outbreak in the state of Tamil Nadu in 2017. Here, we investigate the dengue outbreak in parts of Tamil Nadu, India. Dengue case data were obtained from the hospital records in the Chennai district of Tamil Nadu. The data were analyzed using statistical approaches such as correlation and regression. The result shows that the dengue outbreak in Tamil Nadu during 2017 was due to the population, water stagnation, and sewage, whereas the human activity weren’t the cause of the dengue outbreak which caused 65 deaths. Male constitutes 54.71% whereas female accounted for 45.29% of dengue incidence in Tamil Nadu, majority deaths were children aged less than 10 years due to the outbreak of Dengue Hemorrhagic Fever (DHF). This investigation was evaluated using mathematical regressions, Geographically Weighted Regression (GWR) regression outperformed Ordinary Least Square (OLS) regression model in detecting dengue incidence. This investigation can be strengthened by implementing a surveillance system in parts of Tamil Nadu before an outbreak.</span></p>

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Section: Methodsmentioning

confidence: 99%

Investigating dengue outbreak in Tamil Nadu, India

Kumar

Tulasi²,

Vigneswari³

2020

IJEECS

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“…Brand awareness is the customer’s ability to recognise a brand in its category (Schivinski & Dabrowski, 2015). Brand awareness is one of the parameters companies use to measure the effectiveness of their brand communications (Peranginangin & Alamsyah, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Emam

2023

Media Watch

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Companies communicate their brands with customers through social media, either officially through their official pages or non-officially through social media users’ Electronic Word of Mouth or brand-related content created by Social Media Influencers. This study evaluates the effectiveness of these three brand communication methods on consumer-based brand equity (CBBE), including brand awareness, brand image, brand attitude and purchase intention. The study further clarifies the most influential consumer and firm-related factors on Egyptian women’s behavioural intentions. It identifies the motives for following the official and non-official brand communication methods, interaction with brand posts and characteristics of the most followed social media influencers. A total of 400 Egyptian women answered an online/offline survey. Moreover, four focus group discussions were conducted. Based on the modified brand value chain model, the findings indicate that users’ eWOM is the most followed and influential brand communication method in Egyptian women’s purchase intention. Most Egyptian women are silent followers and prefer to follow younger influencers interested in fashion, sports, travelling and visiting new places. Egyptian women’s age, working status, past brand experience, real need to purchase, visuals of brand posts and peer pressure are the most influential firm-related and consumer-related variables on purchase intention.

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“…In this study we used it to figure out the relationship between the response (subsequent) variable, the final rank and the converted score of each detail events, which was the four explanatory (independent) variables. It was displayed to interpret at the standardized regression coefficient at the standardized regression coefficient graph (Peranginangin & Alamsyah, 2017).…”

Section: ) Relative Effectiveness Size Between Variables Using Standa...mentioning

confidence: 99%

The Relationship Between the Score system and Performance Determinants of Modern Pentathlon

Lee

Choi

2020

Int J Appl Sports Sci

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The rules of modern pentathlon, in which the final ranking is determined by the results of swimming, fencing, riding, and laser-run, have been revised and managed by UIPM (International Modern Pentathlon Union). This study was conducted to evaluate the relationship between the score characteristics of five sports events and their influences on the final ranking, and to improve the UIPM's score conversion system, by analyzing the UIPM Level 1 final records of three years before and after 2017 when the swimming score system was revised. Independent t-tests revealed that laser-run performances improved significantly after the revision in 2017, while swimming performances got worse. The results of multiple regression analysis obtained through the four conversion scores showed that all four independent variables were significant. Considering the characteristics of Modern Pentathlon In Which The Importance Of Each Component Event Should Be Similar This Study Showed that the relative importance was biased towards fencing and the swimming event was neglected. Therefore, it seems necessary to change the swimming conversion score system to assess the players of modern pentathlon accurately and fairly.

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Multiple Regression to Analyse Social Graph of Brand Awareness

Abstract: Social Network Analysis (SNA)

Cited by 4 publications

References 10 publications

Investigating dengue outbreak in Tamil Nadu, India

Investigating dengue outbreak in Tamil Nadu, India

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

The Relationship Between the Score system and Performance Determinants of Modern Pentathlon

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