We present a successful description of the medium modification of light and heavy flavor jets within a perturbative QCD (pQCD) based approach. Only the couplings involving hard partons are assumed to be weak. The effect of the medium on a hard parton, per unit time, is encoded in terms of three non-perturbative, related transport coefficients which describe the transverse momentum squared gained, the elastic energy loss and diffusion in elastic energy transfer. Scaling the transport coefficients with the temperature of the medium, we achieve a good description of the centrality dependence of the suppression and the azimuthal anisotropy of leading hadrons. Imposing additional constraints based on leading order (LO) Hard Thermal Loop (HTL) effective theory leads to a worsening of the fit, implying the necessity of computing transport coefficients beyond LO-HTL.PACS numbers: 12.38. Mh,25.75.Bh,12.38.Bx,13.87.Fh Experimental results from the Relativistic Heavy Ion Collider (RHIC) have established that a new kind of hot and dense partonic matter has been created in central Au+Au collisions [1]. High transverse momentum (p T ) partons created in the initial hard collisions were predicted to provide a reliable probe of this highly excited matter [2]. These partons lose energy in the dense medium leading to a depleted yield of high p T hadrons compared to that in binary scaled p+p collisions [3]. Due to the large energy scale involved, these hard partons were expected to couple weakly with the medium allowing for the use of perturbative QCD (pQCD) to describe their propagation through the dense matter. Experimentally, the basic picture of parton energy loss has been confirmed by the observation of significant suppression of the high p T yield for both light [3] and heavy flavors [4]. There now exist sophisticated (and successful) calculations of light flavor suppression [5]. Not only have these accounted for the centrality dependence and azimuthal anisotropy of the single inclusive suppression but also for photon and hadron triggered correlations on both the near [6] and away side of the trigger hadron [7].The success of pQCD based calculations of heavy flavor modification, however, has been less than satisfactory. In a prior effort, Armesto et al.[8] were able to describe both light and heavy flavor suppression in central collisions (and the azimuthal anisotropy) including only radiative energy loss. However, they required a time averaged jet transport parameterq ≡ d(∆p ⊥ ) 2 /dt ∼ 14 GeV 2 /fm for a gluon jet (p ⊥ is the momentum trasverse to the jet axis and t is the time spent in the medium), yielding a p ⊥ comparable to the energy of the parent jet and at least a factor of five larger than estimates from LO-HTL using a medium with an identical temperature profile. In a recent analysis by Wicks et al. [9], the authors incorporated both radiative and elastic energy loss. The elastic energy loss coefficientê = dE/dt was calculated in LO-HTL but the radiative energy loss was calculated in a different medium of stati...