“…At the same time that spatial considerations are receiving widespread attention in the discrete choice literature, multiple discrete‐continuous (MDC) models have also seen substantial application in different disciplines, including regional science (Kaza, Towe, and Ye, ), transportation (Bhat, , ; Bhat, Castro, and Khan, ), time use (Habib and Miller, ; Pinjari and Bhat, ), marketing and retailing (Kim, Allenby, and Rossi, ; Allenby, Garratt, and Rossi, ; Satomura, Kim, and Allenby, ), energy economics (Ahn, Jeong, and Kim, ), environmental economics (see von Haefen, Phaneuf, and Parsons, ; Kuriyama, Hanemann, and Hilger, ), and tourism (LaMondia, Bhat, and Hensher, ; Van Nostrand, Sivaraman, and Pinjari, ). In MDC situations, consumers may consume multiple alternatives at the same time, with a continuous dimension of the amount of consumption associated with each alternative.…”