Multiplatform storytelling: Are photojournalists taking advantage?

Abstract

With the expansion of connected devices (tablets, smartphones, etc.), a leap in multiplatform technologies is occurring, bringing about changes in many areas of the communications professions. In this context, values based on flexible, multiplatform, cooperative work that takes the audience into consideration are increasingly important. Professional photography coexists with — and is even rivaled by — images taken by citizens, which are often used by the mass media. For that reason the need is greater than ever for photographers and graphic professionals who, in one way or another, adapt to the new media Using a multiple case study method, this article examines the digital resources used by photographers who have won a World Press Photo Award. It studies the ways in which they exploit the medium, extending the photographic narrative beyond the website, to promote themselves and their personal brand. The results show photographers’ preference for unidirectional communication models and superimposed strategies that have limited engagement and viralisation. The acquisition of digital expertise by photojournalists is at an intermediary stage, since the cases analyzed reveal that these professionals’ web 2.0 activity is limited or underexploited.

Storytelling como estrategia didáctica para la producción de textos en estudiantes de un instituto

“…En este sentido, y partiendo del contexto que estamos viviendo, no cabe duda de que la estrategia didáctica Storytelling ha sido replicado en carreras profesionales, programas de estudios y cursos. También ha permitido que muchos investigadores como Dimoulas, (2022), Rubegni et al, (2022), Vizcaíno-verdú & University, (2022) y estudios cuyo interés se centra en la comunicación y multiplataforma, así tenemos a García Taboada et al, (2021); también se encontró otras experiencias en distintos países. Como Arias Palomeque, (2021) quien lo aplicó en estudiantes de la Universidad Nacional de Educación del Ecuador y en los distintos niveles de la carrera de Educación.…”