Abstract:This study tests the O-S-R-O-R model of communication effects in the political context of Pakistan. The objective of the study is to investigate the mediating role of political discussion, internal political efficacy, interpersonal trust, and political trust between the relationship of multiplatform news consumption and political participation. A cross-sectional web-based survey design vis-à-vis quantitative methodology was employed to collect data from 444 university students. Findings through structural equa… Show more
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