Abstract. Capitalization is an important indicator of investment attractiveness, profitability and stability of enterprises in the corporate sector. In this context, analysis of the factors influencing the market capitalization of enterprises is important for managing corporate finances.The aim of the article is to determine the most significant factors of the micro- and macroeconomic environment that influence the capitalization of Ukrainian enterprises based on the example of energy enterprises through correlation-regression analysis and to suggest ways to improve corporate management and algorithms for taking into account economic factors in the strategy of growth of market capitalization. The article explains the relationship between macroeconomic indicators of Ukraine's development, financial condition of enterprises and their market capitalization based on factor and correlation analysis. A mathematical model is constructed, which shows the influence of the main macroeconomic factors and financial condition of economic entities (enterprises of the energy sector of Ukraine) on the level of their market capitalization (5 latent factors determine the level of enterprises capitalization by 93.8%). An algorithm for determining and taking into account the impact of the economic environment on the market capitalization of enterprises can improve the quality of corporate company management in the context of increasing their market capitalization are suggested.
Proposals on the need to develop a corporate governance system in the corporate sector as a guarantee of market capitalization growth are developed.In particular, a functional model of corporate governance is proposed. The use of the model will ensure the formation of an effective stable and flexible organizational structure of management, regulate the interaction between management and shareholders, will form the appropriate corporate culture and image of the company, as well as ensure the appropriate level of financing, effective dividend policy, high-quality management of the property and securities of the company, its financial results, investments and risks.
Keywords: capitalization, corporate management, market value, mathematical model, economic environment.
JEL Classification G32, C33
Formulas: 6; fig.: 4; tabl.: 5; bibl.: 26.