Abstract:In October 2018, a collaboration between young rap artists in Thailand’s Indy rap scene, Rap Against Dictatorship (RAD), launched a video criticizing the ruling Junta that went viral within days of publication. The Junta soon after released its own video as a response to RAD. The production and publication of both videos are what Scollon (2001) calls social actions mediated by a distinct cultural toolkit. This study analyzed how modes such as music, text, color, camera angle, gestures, voice, image and iconici… Show more
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