Multimodality and Neurocopywriting as Digital Commercial Narrative Strategies
Iryna P. Voloshchuk,
Nataliia V. Glinka
Abstract:The article discusses the strategies and tactics of the commercial narrative, which enable a pragmatic influence on the cognitive, emotional, and volitional sphere of the addressee-potential consumer. In a commercial narrative, verbal and non-verbal components form one visual, structural, meaningful, and functional whole. The purpose of our research is to analyze the techniques and tactics of implementing multimodality and neurocopywriting strategies in the English-language digital commercial narrative. In acc… Show more
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