The International Encyclopedia of Anthropology 2018
DOI: 10.1002/9781118924396.wbiea2304
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Multimodality

Abstract: Multimodality describes anthropological research through different media and along different platforms, including social media. Although anthropological work has involved multimodal forms from the beginnings of the discipline, multimodality has typically been pushed to the margins, with anthropologists achieving academic success only to the extent that they were able to produce academic monographs and journal articles in addition to their multimodal work. Accordingly, multimodality develops critical themes tha… Show more

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Cited by 3 publications
(3 citation statements)
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“…Few scholars would contest that with the emergence of 'big data' and algorithmic computation, research practices have changed; it is no longer methods-as-usual. While sociologists argue data digitalisation demands a 're-configuration of expertise' (Savage, 2013, p. 8), anthropologists call for 'networked anthropology' and 'networked ethics' (Collins and Slover Durington, 2015), and researchers working in areas such as science, medicine, economics, media, communications and the digital humanities particularly display a celebratory 'forward-looking sentiment' (Svensson, 2012;Koh, 2015;Arora, 2016). Media researchers, for example, happily gather social media data as they provide unique 'archives of the everyday' (Beer and Burrows, 2013, p. 54).…”
mentioning
confidence: 99%
“…Few scholars would contest that with the emergence of 'big data' and algorithmic computation, research practices have changed; it is no longer methods-as-usual. While sociologists argue data digitalisation demands a 're-configuration of expertise' (Savage, 2013, p. 8), anthropologists call for 'networked anthropology' and 'networked ethics' (Collins and Slover Durington, 2015), and researchers working in areas such as science, medicine, economics, media, communications and the digital humanities particularly display a celebratory 'forward-looking sentiment' (Svensson, 2012;Koh, 2015;Arora, 2016). Media researchers, for example, happily gather social media data as they provide unique 'archives of the everyday' (Beer and Burrows, 2013, p. 54).…”
mentioning
confidence: 99%
“…In order to make sense, the various kinds of data produced must be interpreted in relation to each other and to the overall research context and experience. With the establishment of new digital tools, media, and ways of disseminating and sharing ethnographic knowledge, this characteristic has come to be discussed as "multimodal anthropology" (e.g., Collins and Durington 2018) in recent years.…”
Section: Characteristics Of Ethnographymentioning
confidence: 99%
“…Multimodality—research and pedagogical methods that traverse multiple forms of media and mediations and challenge the centering of the textual in academia—has been a vital part of these efforts to decolonize the field. In multimodal practices oriented toward sensory ways of knowing and intervening, anthropologists have found new pathways for collective learning, collaboration, public engagement, and reflexivity that attempt to challenge traditional boundaries and renegotiate the relationship between researcher and ethnographic subject (Collins, 2018; Dattatreyan and Marrero-Guillamón, 2019).…”
mentioning
confidence: 99%