Multimodal Humor in Plenary Lectures in English and in Spanish

Abstract

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multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos

“…From the point of view of embodied modes, our results describe how humour harnesses embodied non-verbal modes in the conveyance of meaningin line with previous studies (Attardo et al, 2013;Fortanet-Gómez & Ruiz-Madrid, 2016). In example 11, for instance, the speaker enumerates six key stages in the evolution of life that led to the development of intelligent technological life, from the self-replication of organic RNA in the early stages of the Earth to the appearance of homo sapiens.…”

“…Scheel (2017) reviews some of these approaches and refers to "humour as a communicative process that includes incongruence and evokes a variety of emotions, either in the 'producer' of humour, in the 'receiver' of humour, or both" (p. 12). It is essential in human-to-human interactions (Fortanet-Gómez & Ruiz-Madrid, 2016) and the process to create humour is conveyed through strategies that are argued to be universal to communicate among individuals (Robert & Yan, 2007). Be that as it may, humour is also highly cultural-dependent and it is perceived differently by different speakers (Teslow, 1995).…”

“…Within linguistics studies, humour has been considered from several perspectives: discourse analysis, conversational analysis, semantics, pragmatics, cognitive linguistics, etc. (Fortanet-Gómez & Ruiz-Madrid, 2016). In this line, much attention has been placed on the role of humour in academic settings (Swales, 2004;Wycoff, 1999), particularly in conference presentations (e.g.…”

“…Furthermore, the speaker performs a falling intonation in three clearly distinguishable steps: "the first intelligent lifeform"; "capable of counting to six"; and "on YouTube". The use of pauses and intonation has been proven to be used as anticipators of humour (Fortanet-Gómez & Ruiz-Madrid, 2016;Kyratzis, 2003). Furthermore, several visual embodied modes are necessary to fully provide a comic sense to the utterance.…”

A Multimodal evaluation of Malala Yousafzai's speech at Harvard University

“…This new era of globalization and internationalization has brought about a need to present the results of one's research not only by means of published research articles but also through oral presentations in conference presentations and symposiums (Fortanet, I., 2008). Furthermore, non-linguistic elements are highly important in these types of academic events as a competent transmission of the information depends on the selection and use of these features (Räisänen, C. & Fortanet, I.…”