Multimodal critical discourse analysis as ethical praxis

Roderick, Ian

doi:10.1080/17405904.2017.1418401

Cited by 52 publications

(5 citation statements)

References 14 publications

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“…The images that sources of BRICS members use refer to global human values, the concept of equality in all societal dimensions across different parts of the world. This confirms the ethical praxis of multimodal discourse (Roderick, 2018) with regard to BRICS communication and positioning.…”

Section: Multimodal Discourse On Brics From National Mass Media Outsisupporting

confidence: 69%

Multimodal Discourse on BRICS Produced by Diverse Stakeholders: Identifying Attitudes, Cultures and Perspectives

Atabekova

Gorbatenko

Shoustikova

2020

SACI

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The paper explores the conceptual vision of BRICS in the contemporary world. The study focuses on language and images that are used within BRICS-related institutional communication. We argue that the research is important because of the increasing impact of BRICS on the development of the multilateral and multipolar world. The research aims to offer preliminary considerations with regard to key topics, features and tools of multimodal discourse that comes from the BRICS nations and representatives of other international/regional organisations. This area has not been subject to academic analysis so far. This confirms the novelty of the present study. The research material includes 600 image-text correlated items from BRICS official sources of information and from organisation and institutions, which are not affiliated with the BRICS and refer to national or international actors. The research combined theoretical analysis of literature, empirical investigation of materials within qualitative paradigm, through content-based analysis and manual coding on thematic and pragmatic criteria. The findings reveal different approaches to BRICS that are introduced by different actors through specific coordination of verbal and visual tools, in explicit and implicit ways. The findings show that BRICS sources contain proportioned use of texts and photos of high-ranking official events, socio-cultural features of BRICS countries, and pictures of youth with regard to BRICS mission, values, goals, and policies. This strengthens the concept of equality and human rights provision in the modern world in general and leads to the understanding of the need to include the issues of youth rights and their equality on the BRICS agenda in an explicit way.

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Section: Multimodal Discourse On Brics From National Mass Media Outsisupporting

confidence: 69%

Multimodal Discourse on BRICS Produced by Diverse Stakeholders: Identifying Attitudes, Cultures and Perspectives

Atabekova

Gorbatenko

Shoustikova

2020

SACI

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“…The rhetorical complex is often viewed as a kind of material correlate of objective social processes and situations. This aspect is one of the central in the studies performed in the mainstream of multimodal social semiotics (Domingo et al, 2014;Kress, 2010;Saçak, 2019) and multimodal critical discourse analysis (Machin, 2013;Roderick, 2018;Bateman, 2019). Further in this paper we plan to develop some of the provisions of this theory, turning not so much to the search for semiotic correlates of social objects, but to a multimodal code for representing acute social problems.…”

Section: Discussionmentioning

confidence: 99%

Multimodal Rhetoric of Acute Media Text

Tyazhlov¹,

Манохин²,

Kozhemyakin³

et al. 2021

Media Education (Mediaobrazovanie)

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The article considers the peculiarities of interaction of depictive and verbal modes in media texts on acute problems. The choice of the topic is conditioned by the situation that has developed in the media discourse of modern journalism. Visual methods of information transfer are beginning to gain more and more importance. The pictorial components of the message start to enter into a complex relationship with the verbal text, which in journalism contains many rhetorical methods. Due to this, the visual component acquires rhetorical connotations and increasingly shows an independent rhetorical potential. Of greatest interest for the study of multimodal rhetoric is the situation when the literal representation of an object turns out to be difficult and forces one to seek creative solutions, forming the individual potential of discourse. This happens in publications on acute social issues. As theoretical and methodological foundations, the most relevant are the conceptual developments of the classics of semiotics, who in their researches studied structural characteristics of visual codes and the interaction of these codes with the verbal text. Also of great interest are the theories of modern scientists working in the mainstream of discourse analysis and semiotics. The authors of the article follow this trend of a multimodal approach and, while analyzing representative examples, identify rhetorical techniques through which the sender of a multimodal message seeks to attract the attention of the audience and make the statement more convincing.

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“…1-33), CDA is interested in not only exposing but also challenging language norms that tacitly prop up and reify inequitable power relations. By extension, then, CDA is inherently interested in questions of morality and ethics (Graham, 2018;Roderick, 2018). Therefore, because it is a useful approach for interrogating and critiquing the way that corporations use language to further their own ends, some scholars have used CDA to study corporate IM, as I do in this study (e.g., Beelitz & Merkl-Davies, 2012;Merkl-Davies & Koller, 2012;Schryer, 2000).…”

Section: Analytical Approachmentioning

confidence: 99%

The Ethics of Delivering Bad News: Evaluating Impression Management Strategies in Corporate Financial Reporting

DeJeu

2022

Journal of Business and Technical Communication

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Business communication textbooks offer impression management (IM) strategies to help students learn how to soften bad news. But corporations sometimes use these strategies in ethically questionable ways. This article analyzes IM strategies in a landmark case of ethically dubious corporate financial reporting. Findings suggest that the company, Ivax, manipulated three standard IM strategies by overamplifying its power to fix a financial crisis, substantially downplaying bad news, and concealing damaging information. Ivax also used a fourth, less familiar strategy: It buried contradictory information in legal disclaimers. Instructors need to help students become ethical writers who avoid questionable IM strategies like these.

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Multimodal critical discourse analysis as ethical praxis

Cited by 52 publications

References 14 publications

Multimodal Discourse on BRICS Produced by Diverse Stakeholders: Identifying Attitudes, Cultures and Perspectives

Multimodal Discourse on BRICS Produced by Diverse Stakeholders: Identifying Attitudes, Cultures and Perspectives

Multimodal Rhetoric of Acute Media Text

The Ethics of Delivering Bad News: Evaluating Impression Management Strategies in Corporate Financial Reporting

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