Multimedialongread As A Type Of Creolized Text

Abstract

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The Development Of Communicative Responsibility Of The Teacher In Digital Educational Environment

“…The dominant verbal written or oral text began to give way to sound, picture, music, animation. We note that in modern journalism, new and very productive formats (longrid, snowfall, multimedia stories) have spread, which represents synthesis of verbal and visual components (Simakova, 2017;Simakova & Isakova, 2017;Kiuru & Simakova, 2018). An essential element of working with students in these classes is the experience of journalists using audio and video illustrations when covering multidimensional educational problems in "Rossiyskaya Gazeta" (online version).…”

Infographic As A Visual Language

“…In our work, we will refer to the interpretation of the concept proposed by Laykova (2016), who introduces the term "media infographics" and describes them as "syncretic format of a media text combining various genres of journalism and a visual image created using design tools" in her scientific thesis (p. 71). Infographics are considered from the standpoint of creolized text by Kiuru and Simakova (2018).…”

Difficulties In Translating Creolized Advertising Text In The Field Of Electronic Entertainment

“…The rapid pace of the modern world and culture development in the context of globalization places impose special requirements on the means and methods of information transfer, where advertising is one of the most common types of text. Within the framework of intercultural communication, the perception of advertising by recipients belonging to different linguocultural societies is characterized by certain difficulties, and therefore the need for the most productive approaches to its interpretation increases (Driga, 2018;Kiuru, 2018).…”