Multimedia-From Vision to Reality

Teger, Sandra L.

doi:10.1002/j.1538-7305.1995.tb00407.x

Cited by 3 publications

(1 citation statement)

References 9 publications

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“…In addition, numerous trade journals have published a huge stack of technical reports, ranging from simple descriptions of on-going interactive TV trials (Sutherland and Litteral 1992;Blank 1995) to a study of the overall trends of telecommunications technology development (Teger 1995). These articles compare different network architectures, like hybrid fiber coaxial (HFC) and fiber to the curb (FTTC) (Johnson and Reed 1992;Large 1995;Furht et al 1995;Davis 1996).…”

Section: Tws Fsnmentioning

confidence: 97%

Deconstructing Interactive TV Networks

Kim

1999

Javnost - The Public

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Interactive TV is a medium providing the users with hundreds of video channels, on-demand delivery of programs, information services, on-line shopping, telebanking, etc. It is a seed-version of a comprehensive home communication medium. It is also a concrete, actual case of media convergence using developing information communication technology. It could also be a reference point to discuss the issue of telecommunications convergence. Interactive TV shows us how the telecommunications industry tries to expropriate information communication technologies according to their corporate visions. A large body of research measures interactive TV a failuresuccess frame, particularly in economic and technological terms. However, the failure-success of interactive TV is only half the story. Interactive TV is certainly a failed technology in terms of technology and business. But the question is more than just wrong technology, wrong business plans, or wrong timing. The problematic of interactive TV should go deeper than that. It should be reframed in the historical notion of cultural and political clashes between the lateral mode and the vertical mode in organising information communication technology in America. In short, the vertical mode of organising relates to a corporate-commercial move, whereas the lateral mode organising relates to an alternative-public move. The history of communication networks, whether broadcasting, telephone, cable, or even the Internet, in the US attests that it is a site of struggle between these two polarising ideals.

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