Multilatinas: a systematic literature review

Abstract

Purpose The purpose of this paper is to develop a systematic literature review on the subject of multilatinas during 2007-2017, through a review of 55 papers published in 35 journals. Design/methodology/approach A qualitative technique for conducting a systematic literature review was used. To systematize and make the literature review more accurate, it was divided in four stages: data collection, coding, analysis and interpretation of data. Several tables and figures were developed to provide a better interpretation of the literature. Findings The phenomenon of multilatinas is still a regional topic. Nine specific gaps in the literature were identified: the role of the state; impact of “home-country reputation”; the role of the host country in the expansion of multilatinas; multilatina selection of markets with geographical closeness and cultural affinity; multilatinas from small economies (mainly Central American countries); studies of multilatinas operating in the service sector; the role of family ownership; studies analysing the multinationality–performance relationship; and the study of collaboration networks between researchers. Research limitations/implications The access of academic databases, where more published studies may have been available, and the level of precision in the search for papers that meet the necessary characteristics were included in the review. Practical implications This paper contributes to not only the body of knowledge about multilatinas but also, in a wide scope, to the knowledge of multinationals from emerging countries. Furthermore also this paper provide some research directions for academics interested in multinationals. Originality/value The general contribution of this paper is in its addressing the topic of multinationals from emerging economies such as Latin America, a less-studied emerging region. Moreover, this work specifically contributes to understanding multilatinas and identifies research gaps and characteristics of the scientific papers on this phenomenon, potentially increasing knowledge about multinationals from emerging countries, and specifically Latin America.

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