Multidimensional investigation of apparel retailing in India

Abstract

Purpose -The main purposes of this paper are to perform a micro-and macro-dimensional analysis, and to apply the theory of eclectic firm to understand the investment dimension in the apparel retail environment in India. Design/methodology/approach -A micro and micro analysis of the retail industry in India was conducted. Eclectic firm theory was then applied to the analysis to understand the apparel retail environment in India. Findings -The key findings of the study are that foreign retailers looking to successfully capitalize on India's impressive growth need to understand several driving attributes such as strong and distinct culture, population distribution, and local conditions, and risks that are indeed unique to India. Originality/value -This report makes a contribution towards a comprehensive understanding of the Indian apparel retail market. It is desirable for foreign retailers to acquire such knowledge in order to devise suitable strategies to enter and compete in the Indian marketplace. In addition, this study provides researchers to undertake more in-depth analysis of the market to explore the different facets of the attractive yet complex Indian environment.

Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers

“…Though traditional clothes remain popular, international fashion trends are gaining prominence among Indian consumers. 91 The apparel purchase decisions in India are infl uenced by television, Internet and clothing catalogues. 92 While targeting Indian consumers, the fashion apparel companies must relate their advertising and promotions to local customs and values.…”

Money Attitudes, Materialism, and Compulsiveness: Scale Development and Validation

“…Globalization, increased investment by multinational companies, and availability of global brands have changed Indian consumers' aspirations (Halpete & Iyer, 2008;Handa & Khare, 2013;Khare & Rakesh, 2010;Khare, Mishra, & Parveen, 2012;Kumar, Lee, & Kim, 2009). This is reflected in increase in the purchase of luxury brands in the country.…”

An investigation of Indian consumers' adoption of retail self-service technologies (SSTs): application of the cultural-self perspective and Technology Acceptance Model (TAM)

“…India has been traditionally viewed as a collective society with deeply rooted beliefs and attitudes concerning family values (Diaz, Magni, & Poh, 2012;Halepete & Iyer, 2008).…”

“…Several exploratory studies (Halepete & Iyer, 2008;Patney, 2010;Sinha & Banerjee, 2004) have been conducted regarding consumers in India, but none has developed models to explain consumers' SST intentions or adoption behaviors. The overall purpose of the present study is to investigate the importance of motivational factors (e.g., intrinsic vs. extrinsic) for consumers' adoption of SSTs, specifically within the consumer goods retail environment in India.…”

“…Expressions of individuality and social conformity are different in younger Indians when compared to their older counterparts. Exposure to global media and the adoption of Western lifestyles have increased the desire for technology advances (Halepete & Iyer, 2008). Dependence on Western shopping culture, such as the shopping environment (Kavilanz, 2007) and status appreciation, such as innovative shopping behaviors (Singh & Khare, 2012) is some of the key features of Indian consumers today.…”