Multidestination Travel Patterns of International Visitors to Queensland

Abstract

Tourists frequently undertake multidestination trips to maximize the benefits of travel. A more detailed understanding of this phenomenon contributes to destination marketing by enabling identification of potential multidestination marketing synergies. For individual destinations lacking the critical mass of attractions, such synergies provide a foundation for leveraging strategies. While research has revealed a range of factors associated with variations in travel patterns, no attempt has been made to explore the relative contribution of each factor in a specific context. Research conducted to date has focused primarily on domestic recreational travel (largely in the United States) rather than international tourism. This study uses an Australian database on international visitor travel patterns in Queensland to do this. It is revealed that risk-reduction tendencies associated with long-haul travel, variations in mobility, multiple-benefit seeking, and information sources used by visitors prior to their trip all have a bearing on the level of multidestination travel.

Long-Haul Travel Motivation by International Tourist to Penang

“…Most long-haul tourists travel independently [2] and, according to Tidelwall and Faulkner [29] and Hwang and Fasenmaier [12], engage in multi destination trips and sought to satisfy multiple trip purposes. Pre-holiday phase is very important for the long-haul tourists, who usually spend more time gathering information about the trip [3].…”

A look at the consumption behaviours along Ghana’s Slave Routes

“…The 97-km (60-mile) access road from Tamale, the regional capital, is deplorable, and many of the buses that ply the route are in a poor state of repair. Studies have shown that visitors' choice of transport (Tideswell & Faulkner, 1999) and the spatial configuration of the destination (Lew & McKercher, 2006) play a role in tourists' consumption patterns. Table 1 demonstrates how the remoteness and absence of regular public transport restrict visitation to the northern Slave Route sites.…”

Sea, Sun, Sand and …. Selecting Surgery: an Exploration of Health, Medical and Wellness

“…In this example, long-haul travel yields maximum utility by meeting the different needs of all travel companions by, for example, combining business with pleasure travel (Tideswell & Faulkner, 1999;McKercher & Wong, 2004).…”