“…3 Brand Awareness top of mind, brand recall, recognition (Harikumar, 2015) (J. Liu et al, 2020) (Gruner et al, 2019) (Madhavan et al, 2019) 4 Click Through Rate (Chang & Wang, 2019) (Leong, Hew, Ooi, & Dwivedi, 2020) (Bigne, Simonetti, Ruiz, & Kakaria, 2021) (Southwell et al, 2020) (Abdolreza et al, 2020) (Abdolreza et al, 2020) (Leong et al, 2020) (Bigne et al, 2021) (Southwell et al, 2020) (Abdolreza et al, 2020) (Abdolreza et al, 2020) (Liu-Thompkins, 2019) (Frick et al, 2019) (Nasir, 2017) (Yang & An, 2016). (Frick et al, 2019) (Nasir, 2017) (Yang & An, 2016).…”