“…I based my model on the 'spokes' model of non-localised horizontal competition, which is an extension of Hotelling. Its general properties are discussed in the seminal paper by Chen and Riordan (2007) and in Reggiani (2020), and it has been used in a wide and heterogeneous set of environments (see Caminal and Claici, 2007;Caminal and Granero, 2012;Germano and Meier, 2013;Reggiani, 2014;Mantovani and Ruiz-Aliseda, 2016). 4 I depart from the original setting in several respects: two selling channels are active (online and offline) and, crucially, consumers' information set, which depends on the selling channel, is never perfect.…”