Abstract:Product bundling is a strategy conducted by marketing decisionmakers to combine items or services for targeted sales in today's competitive business environment. Targeted sales can be in various forms, like increasing the likelihood of a purchase, promoting some products among a specific customer segment, or improving user experience. In this study, we propose an evolutionary product bundle generation strategy that is based on the NSGA-II algorithm. The proposed approach is designed as a multi-objective optimi… Show more
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